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Ritm

Date

2017

Project type

Brand Identity, Sports, Personal Project

The requirement of this project was to generate an identity by combining several symbols, following their study.
The identity I chose was created by combining three symbol types: alchemical, ying yang (feng shui) and tantric. The formation is achieved by combining the symbol of sky, fire and water lily to express the energy, passion and balance found in sport. I gave it the name Ritm (Rhythm), referring to the natural rhythm in balance with everything that surrounds us, also referring to the constant rhythm of athletes, felt and seen in performance.

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